Wednesday, April 19, 2017

6 Major Things You Need To Know About an Invoice

For almost all businesses, invoices play a very big part in keeping the cash flowing in. While they are small documents done occasionally, if they aren’t done properly, it can mean the difference between a business meeting its financial obligations and one having to take more drastic measures, even closing down for good. However often business owners and freelancers interact with invoices, there are still many things that people may not know about invoices. So let’s look at the major things about invoices you may not be familiar with.


#1 Invoices are Legal Documents

One of the most surprising things for people is that invoices are not just financial documents. Although an invoice is a request for payment, and therefore its financial aspect is emphasized, it also provides rights for the supplier.

The one condition in order for it to become a legal document is that both sides have already agreed to the features of the transaction before the invoice is sent. This could be a signature on the invoice or another form of agreement. In the UK, for example, if no payment date has been agreed, the customer must pay the supplier within 30 days. If the payment does not arrive in that time, the customer can use a statutory demand to place a formal request for payment.

#2 Purchase Orders Are Not Invoices

One of the most confused aspects of invoicing is that many people confuse invoices with purchase orders. While commonly confused, they are actually quite different.

An invoice, as a request for payment, is created by the supplier after the goods or services have been sent to the customer. The purchase order, on the other hand, is a document created by the customer that is used to order the goods or services from a supplier. Therefore, the purchase order comes from the customer before the goods are delivered, and the invoice comes from the supplier after the goods have been sent.

#3 There Are Many Types of Invoices

While most businesses use the standard invoice, there are in fact quite a lot of invoices in use in everyday business operations. The specific invoice that any business will use is dependent on what type of business it is and what its operations are.

For example, businesses involved in shipping goods across international borders will need to use a proforma invoice or commercial invoice so that customs can assess the necessary duties to impose on the goods. There are also other types of invoices such as the timesheet invoice, progress invoice and even self-billing invoice in which a customer is allowed to send an invoice to himself. While most of these invoices may not be suitable for your business, you may find other types or processes that your business can find useful.

#4 Different Regions Have Different Invoice Regulations

For the most part, invoicing can be pretty straightforward in many countries. This includes within the US, where the regulations are quite relaxed and invoices require only tax, depending on the state.

Therefore, if you are invoicing customers within your own country or state, it can be pretty simple. However, if you have customers abroad, that’s when things can get less clear. In Australia and Canada, for example, your invoices will need to add on GST (goods and services tax) if your invoice reaches a certain threshold. In the UK, a VAT invoice is necessary for any business that makes more than £83,000 in any 12-month period. The EU, on the other hand, is a bit more complicated. It also requires VAT on invoices, but because of so many different EU member states, you’ll have to check the customer’s residence to determine exactly how much that VAT needs to be.

#5 It Can Be Used for Marketing

Although to most an invoice is a plain, boring and even archaic-looking document, it can be much more than that. Marketers generally have a difficult time getting the attention of current and potential customers. They send out emails to their subscribers, as more opened emails mean more potential buyers, so they are always working on increasing the opening rates. One important feature to remember about invoices is that it has a very high opening rate. In fact, it is very near 100% as your customers are required to pay your invoices. With so much blank space on the invoice document itself, you can actually use that for many marketing efforts. On your invoices you can place referrals, testimonials, feedback requests, discount codes and much more.

#6 E-invoicing is Increasing

With the further digitizing of more and more processes around the world, it should come as no surprise that invoices are moving into the digital world as well.

In fact, the US federal government, which is the larger purchases in the country, is using e-invoices for about 40% of its transactions. The 2012 Global E-Invoicing Study found that 73% of its respondents had used some form of e-invoicing, which was a 14% increase from 2011. The reasoning is quite simple: e-invoicing can help businesses and governments save a lot of time and money. In fact, the US treasury estimated that the government can cut costs by up to 50% by only using e-invoicing, an annual savings of $450 million.

These are only some of the many important things about invoicing that many business owners and freelancers may not be familiar with. However, these are also important as they can help improve your business processes, meaning reduced expenses, less time and energy wasted, and therefore greater business success.

Wednesday, March 29, 2017

Gmail now lets you stream video attachments on the desktop

Google has rolled out an update for its Gmail email service, which is aimed at making watching video attachments easier and more convenient for users. As part of the update, Gmail (for web) now allows video attachments to be streamed directly, instead of requiring them to be downloaded first. When an email contains a video attachment, users will see a thumbnail of the video, along with an option to directly stream it.


A Google blog post detailing the update mentions that the feature uses the same "infrastructure that powers YouTube, Google Drive and other video streaming apps, so video is delivered at optimal quality and availability."

This new feature will be rolled out to all Gmail users within the next 15 days.

Earlier this month, Google increased the maximum size limit for attachments with incoming emails in Gmail. Until now, Gmail only supported attachments totalling 25MB in a single email. Any attachments more than that size were saved in Google Drive and then shared with recipients.

But now, Google has doubled up the attachment size capacity from 25MB to 50MB, for all incoming emails. This means that Gmail users can now receive attachments up to 50MB in size from non-Gmail users. However, the maximum size limit for attachments with outgoing attachments is still 25MB.

As before, documents over 25MB in size (for Gmail users) will be saved to Google Drive and shared from there itself. While this is surely a welcome change for users, it would've been better if Gmail increased the attachment file size for its users. However, that would've probably affected user engagement with the company's Drive cloud storage service.

Google has rolled out an update for its Gmail email service, which is aimed at making watching video attachments easier and more convenient for users. As part of the update, Gmail (for web) now allows video attachments to be streamed directly, instead of requiring them to be downloaded first. When an email contains a video attachment, users will see a thumbnail of the video, along with an option to directly stream it.

A Google blog post detailing the update mentions that the feature uses the same "infrastructure that powers YouTube, Google Drive and other video streaming apps, so video is delivered at optimal quality and availability."

This new feature will be rolled out to all Gmail users within the next 15 days.

Earlier this month, Google increased the maximum size limit for attachments with incoming emails in Gmail. Until now, Gmail only supported attachments totaling 25MB in a single email. Any attachments more than that size were saved in Google Drive and then shared with recipients.

But now, Google has doubled up the attachment size capacity from 25MB to 50MB, for all incoming emails. This means that Gmail users can now receive attachments up to 50MB in size from non-Gmail users. However, the maximum size limit for attachments with outgoing attachments is still 25MB.

As before, documents over 25MB in size (for Gmail users) will be saved to Google Drive and shared from there itself. While this is surely a welcome change for users, it would've been better if Gmail increased the attachment file size for its users. However, that would've probably affected user engagement with the company's Drive cloud storage service.

Google has rolled out an update for its Gmail email service, which is aimed at making watching video attachments easier and more convenient for users. As part of the update, Gmail (for web) now allows video attachments to be streamed directly, instead of requiring them to be downloaded first. When an email contains a video attachment, users will see a thumbnail of the video, along with an option to directly stream it.

A Google blog post detailing the update mentions that the feature uses the same "infrastructure that powers YouTube, Google Drive and other video streaming apps, so video is delivered at optimal quality and availability."

This new feature will be rolled out to all Gmail users within the next 15 days.

Earlier this month, Google increased the maximum size limit for attachments with incoming emails in Gmail. Until now, Gmail only supported attachments totaling 25MB in a single email. Any attachments more than that size were saved in Google Drive and then shared with recipients.

But now, Google has doubled up the attachment size capacity from 25MB to 50MB, for all incoming emails. This means that Gmail users can now receive attachments up to 50MB in size from non-Gmail users. However, the maximum size limit for attachments with outgoing attachments is still 25MB.

As before, documents over 25MB in size (for Gmail users) will be saved to Google Drive and shared from there itself. While this is surely a welcome change for users, it would've been better if Gmail increased the attachment file size for its users. However, that would've probably affected user engagement with the company's Drive cloud storage service.

Sunday, March 19, 2017

Questions to Improve Your Digital Marketing

Every online company needs to use marketing effectively to generate traffic and leads. With so many platforms available to publish the content, though, it can be difficult to pick the best option or figure out why your strategy isn't working. Those quickest to identify the latest developments and implement them in their marketing strategies have the strongest potential to convert their vision into a real brand.

Ask these five questions to overcome your digital marketing challenges:

1. What is your strategic outreach plan?

If you invest in the wrong channel or platform, you can't expect to generate the returns you want. Should you invest in content marketing? How about YouTube Ads? Is there any possibility of making more sales through paid advertising? What is the impact of direct emails? The answers to those questions depend heavily on your target audience. Don't expect to multiply your campaign growth by investing heavily in textual content when your customers prefer visual.

Before starting any campaign, focus your energies on audience identification and segmentation. Research where your customers hang out, what they like and what they hate. After outlining the outreach goals, answer the following questions with ease:
•     Is the chosen channel the right medium to reach the target audience?
•     How are we going to refine our plan to bring in more leads and sales?

2. Are you focusing on the non-buyers?

That is, people who could benefit from your offer but don't buy your product/service mainly due to:
•     Lack of time
•     Lack of knowledge
•     Cost
•     Trust issues

Successful digital marketing campaigns don't just reach buyers -- they also implement a persuasive follow-up campaign for non-buyers.

Most marketers never follow up and they miss out on an opportunity. 80 percent of all potential opportunities are lost due to lack of follow-up. Focus on your non-buyers by analyzing the buyer's journey. Tell them how your product or service recognizes and addresses their pain points. Buyers make the purchasing decision by looking for factors like customer support, alternative options and positive reviews from customers, so be prepared for that.

3) Do you live up to expectations?

A strong digital marketing research plan incorporates psychographic factors to capture the emotions of the target audience, because you cannot create value without knowing your customer's expectations, and for that, you need accurate profile knowledge of an ideal client. The "value proposition" is a promise made by a company to assure the better quality of their product/service over similar offerings in the market. It answers the buyer’s fundamental question: Why should I buy from you?

Develop listening, observation and learning skills. The more you listen, the more you minimize the gap between your offer and customer expectations. Watch the latest trends within your industry. Learn to fill the missing gaps from your competitors. Marketers must propagate the company's value to the masses. What's the use of delivering value if it doesn't get delivered to the right set of people?

4) Are you building human relationships?

A teacher buys your product -- let's say a video editing tool, to make learning both fun and engaging. What's your next plan? How can you capitalize on that sale? You could create a free educational content to help the customer understand your product, then choose an email marketing platform and put the course on an auto responder sequence. But, that shouldn't mark the end of the process. Real engagement begins when your customer raises concerns. Improve after-sales services. Attend with care.

What else should you do?

After launching your social media ads, devote time to responding to reader’s queries. Don't forget to reply when someone comments or share your stuff online. Appreciate the constructive feedback. You can't automate every process. Build human connections.

5) Are you learning from your key performance indicators (KPIs)?

Make sure you understand the difference between click through rate (the percentage of people who see an ad and click on it) and landing page conversion rate (the percentage of people who make it all the way to the end of the process, whether that's to a sales page or somewhere else). Understanding the difference between performance indicators can tell you where customers are getting hung up in the process, and whether you need to change your process or use a new platform.